10 дней назад
Senior ABM Strategist
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior ABM Strategist (Account-Based Marketing/AI): Developing targeted account-based marketing plans and multi-touch programs to build pipeline, accelerate deals, and support regional sales across digital, field, executive, and partner-led channels with an accent on intent data, AI-powered insights, and customer engagement. Focus on aligning sales and marketing priorities, optimizing program ROI, and operationalizing scalable ABM strategies for cybersecurity and IT modernization solutions.
Location: Remote in Ontario, Canada
Company
provides software solutions, including cybersecurity and IT modernization technologies.
What you will do
- Partner with regional sales leaders to align account-based, regional, and deal-based marketing initiatives with sales goals.
- Develop and execute targeted account-centric plans to build net-new pipeline, accelerate existing opportunities, strengthen customer relationships, and support cross-sell initiatives.
- Plan and operationalize multi-touch digital, field, executive, and partner-led engagement programs.
- Use intent data, engagement signals, and AI-powered insights to prioritize accounts and guide sales outreach.
- Coordinate integrated go-to-market programs, events, customer experiences, and partner campaigns.
- Analyze pipeline impact, engagement, and ROI to continuously improve ABM strategy and execution.
Requirements
- At least 5 years of experience in field marketing, account-based marketing, or B2B regional marketing.
- Experience with Salesforce and 6sense.
- Strong knowledge of ABM, data-driven marketing, marketing processes, tactics, and tools.
- Ability to support sales priorities, manage vendors and budgets, and evaluate ROI.
- Bachelor's degree or equivalent; marketing or business education is preferred.
- Willingness to travel for 5 or 6 key events per year.
Nice to have
- Experience with cybersecurity or IT modernization solutions.
- Prior sales experience.
- History of budget management.
Culture & Benefits
- Remote work arrangement in Ontario, Canada.
- Focus on empathy, humanity, trust, inclusion, diversity, and equity.
- Expected use of AI-powered tools to improve efficiency, decision-making, and business impact.
- Reasonable accommodations are available for individuals with disabilities.
Hiring process
- Background and reference checks are part of the hiring process.
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