4 дня назад
Head of Field Marketing (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Field Marketing (Cybersecurity): Building a measurable field marketing function for an enterprise security platform with an accent on pipeline ownership, account-based campaigns, executive engagement, and partner co-marketing. Focus on designing territory plans, establishing KPI and attribution systems, and optimizing event and program spend based on sourced and influenced pipeline.
Location: Remote across North America; positions are also available in the San Francisco office.
Company
develops an intent-aware workspace security platform for protecting human and AI-driven work, serving Global 2000 customers.
What you will do
- Own the field marketing pipeline number and build the mix of events, ABM, executive programs, webinars, and partner co-marketing.
- Establish KPIs, dashboards, attribution, and business reviews to measure program performance.
- Build territory plans with regional sales leaders and account directors to support account penetration and opportunity acceleration.
- Design major conference, regional roadshow, and executive gathering programs for security buyers.
- Develop partner and alliance programs around shared pipeline goals and calendars.
- Manage marketing spend by retiring underperforming programs and reinvesting in effective ones.
Requirements
- Experience leading field marketing for an enterprise-focused company and owning a measured pipeline number.
- Experience marketing to CISOs, SOC teams, security architects, or comparable technical enterprise audiences.
- Experience running partner and channel co-marketing with shared pipeline goals.
- Ability to build KPIs, attribution, dashboards, and post-program analysis.
- Experience managing and hiring field marketing teams.
- Fluency with CRM and marketing automation platforms, including hands-on data analysis.
Nice to have
- Experience scaling field marketing at a startup beyond its initial sales motion.
- Experience supporting regions outside the US.
- Knowledge of the cybersecurity conference circuit.
- Interest in applying AI to marketing workflows.
Culture & Benefits
- Remote work is available across North America, with additional positions in the San Francisco office.
- Equity is provided in addition to salary.
- Ent pays 90% of medical, dental, and vision coverage and 75% for dependents.
- Flexible PTO, paid parental leave, a $100 monthly lifestyle account, and a $500 remote home-office stipend.
- Inclusive workplace with reasonable accommodations available throughout the hiring process.
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