Principal HR Business Partner, GTM, Americas (AI)

Location: Remote, ideally based in Ontario, Canada; collaboration with distributed teams across time zones.

Company

hirify.global builds an AI-powered agentic personalization platform for customer journeys, autonomous search, conversational shopping, and autonomous marketing, serving more than 1,400 global brands.

What you will do

• Partner with senior Sales and Marketing leaders to translate GTM strategy into people plans for the Americas.
• Diagnose organizational health using headcount, capability, engagement, performance, and attainment data.
• Support organizational design, restructures, workforce planning, territory changes, and operating-model transformations.
• Coach leaders and managers on performance management, talent retention, leadership effectiveness, change, and difficult conversations.
• Partner with Rewards, Sales Compensation, People CoEs, and GTM Operations on compensation plans, incentives, global programs, and people initiatives.
• Lead AI-enabled changes in tools, workflows, skills, and ways of working while supporting an inclusive, psychologically safe, high-performance culture.

Requirements

• 8+ years of experience as an HR Business Partner or similar role supporting senior leaders in GTM or customer-facing organizations.
• Experience influencing VP-level stakeholders and operating with limited oversight in ambiguous environments.
• Strong knowledge of organizational design, performance and talent management, employee relations, rewards, and change management.
• Experience with sales compensation, quota-carrying populations, performance management, and incentive-related decisions.
• Ability to use people, performance, pipeline, engagement, and qualitative data to diagnose issues and influence decisions.
• Experience supporting distributed or global teams and AI-enabled transformations; familiarity with HRIS, ATS, engagement, and sales performance tools.

Culture & Benefits

• Virtual-first work with flexible working hours and hubs across three continents.
• Freedom, trust, responsibility, and a results-oriented working environment.
• Professional education budget of $1,500 annually and access to development workshops and leadership programs.
• Five paid volunteer days, quarterly additional DisConnect days, Employee Assistance Program, Calm subscription, and wellness activities.
• Extended parental leave of up to 26 calendar weeks for primary caregivers.
• Role-dependent RSUs or stock options, company performance bonus, and employee referral bonus of up to $3,000.