Manager, Audience Analytics & Engagement (AI)

Location: Hybrid; applicants must be currently authorized to work in the United States on a full-time basis

Company

hirify.global is a B2B commercial real estate media platform covering North America, Canada, the UK, and Ireland through news, publications, events, marketing services, recruitment solutions, and sales enablement tools.

What you will do

• Build a holistic view of audience behavior across websites, email, events, and acquisition channels.
• Analyze discovery, engagement, product interactions, purchases, and audience lifetime value.
• Define and report engagement KPIs, identify trends, and develop growth and retention strategies.
• Reconcile audience data across CRM, enrichment, email, backend, and revenue systems.
• Identify declining and lapsed segments, execute re-engagement strategies, and measure win-back performance.
• Drive engagement through segmentation, personalization, behavioral triggers, programmatic nudges, surveys, and third-party data.

Requirements

• 3–5 years of experience in audience analytics or a data-focused role.
• Strong understanding of audience engagement and measurement practices.
• Proficiency in SQL, web analytics platforms such as GA4, and reporting or BI tools.
• Experience or familiarity with email marketing platforms such as Iterable and email deliverability fundamentals.
• Ability to use AI and agentic tools with large datasets and translate complex data into actionable recommendations.
• Current authorization to work full-time in the United States without employer sponsorship is required.

Culture & Benefits

• Medical, dental, and vision insurance.
• Short- and long-term disability insurance, including maternity and paternity leave.
• 401(k), flexible spending account, dependent care account, and health savings account.
• Unlimited vacation days, seven paid sick days, and nine paid holidays.
• Referral bonus program and a collaborative, entrepreneurial working environment.