Manager, Audience Strategy & Analytics

Location: New York, New York, United States; hybrid work with in-office and work-from-home options depending on the role

Company

hirify.global is a global independent media planning and buying agency with a marketing science and data science team supporting audience strategy, analytics, and media activation.

What you will do

• Lead audience strategy and analytics workstreams across client engagements, new business opportunities, and internal initiatives.
• Define business and media objectives, identify target customers, and translate business questions into data and research plans.
• Develop audience profiles, segments, CRM analyses, lookalike models, and opportunity sizing assessments.
• Analyze first-party CRM and audience data using SQL, Python, R, lift analysis, and A/B testing.
• Translate complex analyses into visualizations, insights, recommendations, and client presentations.
• Oversee custom audience solutions, project roadmaps, external partners, and the development of audience analytics capabilities.

Requirements

• Bachelor’s degree in a quantitative or science discipline such as Statistics, Mathematics, Economics, Engineering, or Information Systems preferred.
• 4+ years of experience in audience analytics, with media agency or media technology experience required.
• Experience with audience segmentation, profiling, CRM analysis, lookalike modeling, and audience development.
• Proficiency with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI.
• Working knowledge of SQL, Python, R, or similar analytical tools, including lift analysis or A/B testing.
• Client-facing communication skills and experience managing, mentoring, or developing junior team members.

Culture & Benefits

• Hybrid flexibility with in-office and work-from-home options depending on the role.
• Open or flexible paid time off, paid parental leave, and paid sabbatical opportunities.
• Sponsored healthcare, physical and mental health support, and life milestone assistance.
• 401k with company match for US employees and pension benefits under UK policies.
• Professional development support through tuition reimbursement, learning programs, training, and the Pursuit of Happiness Fund.
• Cell phone and technology reimbursement and a student loan payment plan for US employees.