Director of Self-Serve

Location: Remote within hirify.global's listed hubs: UK, Austin, TX, Boston, Dublin, Lisbon, the Netherlands, Portugal, and Toronto

Salary: CA$170,876–CA$190,500 base salary, plus variable compensation and equity

Company

hirify.global provides merchant-of-record and payment infrastructure services for digital product companies, serving more than 10,000 software sellers across 245 territories.

What you will do

• Own the self-serve commercial line from acquisition through adoption, revenue, net retention, and unit economics.
• Set the self-serve strategy and align Finance, Product, Engineering, Demand Generation, Partnerships, Risk, and RevOps.
• Improve activation, onboarding, lifecycle nurture, conversion, and time-to-value through structured discovery and experimentation.
• Define the ideal customer profile and collaborate with Demand Generation on a shared funnel.
• Develop partner integrations and own the commercial results of partner-sourced volume.
• Build experimentation, tooling, tracking, pricing, packaging, and team capacity for profitable scale, using AI where it improves velocity and quality.

Requirements

• Deep experience with product-led growth or self-serve motions in a high-growth technology business.
• Experience owning a revenue line, channel, or segment and understanding commercial economics.
• Product-management approach to prioritization, experimentation, onboarding, and growth.
• Strong analytical and critical-thinking skills, with the ability to turn data into commercial decisions.
• Experience leading complex cross-functional programmes and influencing roadmaps without direct authority.
• Ability to communicate clearly with senior stakeholders and use AI pragmatically for commercial outcomes.

Culture & Benefits

• Digital-first working model with autonomy over where, when, and how to work within supported hubs.
• Transparent, collaborative, and respectful culture focused on inclusion and accessibility.
• Stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare, and well-being initiatives.
• Annual learning fund, regular internal and external training, and ongoing development opportunities.
• Global hubs in London, Lisbon, Amsterdam, Dublin, and Toronto support focused collaboration and local community connection.