5 дней назад
Marketing & Communications Program Lead, International (Insurance)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing & Communications Program Lead, International (Insurance): Leading international marketing programmes and digital initiatives for commercial and personal insurance businesses with an accent on campaign management, CRM utilisation, standardised processes, and cross-market alignment. Focus on coordinating complex global programmes, developing scalable marketing technology templates, and measuring attribution, ROI, and effectiveness.
Location: London; primarily office-based
Company
provides commercial and personal insurance solutions through a global property and casualty network.
What you will do
- Lead international marketing programmes and projects for International Commercial and Global Personal.
- Drive digital, product, proposition marketing, and content initiatives across regional markets.
- Define standard processes for campn briefing, targeting, segmentation, tracking, attribution, and reporting.
- Oversee marketing and communications technology deployment, including platform templates and reporting standards.
- Align programme priorities, positioning, and messaging with underwriting, distribution, line-of-business, and other business leaders.
- Manage quarterly dashboards and ROI reporting to measure programme effectiveness.
Requirements
- Qualification in marketing and/or communications.
- Experience in general marketing, marketing operations, or project/programme management within an international and complex organisation.
- Strong digital marketing expertise, including campn management, CRM utilisation, and data-driven decision-making.
- Experience developing standardised, efficient, and scalable marketing processes across multiple business lines.
- Strong stakeholder management, relationship-building, analytical, and organisational skills.
- Ability to work autonomously, manage complex workloads, and meet tight deadlines.
Culture & Benefits
- Primarily office-based environment focused on in-person collaboration.
- Total Rewards benefits covering health, wellbeing, financial security, and professional development.
- Continuous learning and development opportunities.
- Inclusive culture supported by cultural awareness activities and Employee Resource Groups.
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