1 день назад
Corporate Marketing Operations Manager (MarTech)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Corporate Marketing Operations Manager (MarTech): Managing the operational infrastructure, marketing technology, resourcing, reporting, and campaign workflows that support Avalere Health’s corporate brand and capabilities with an accent on process optimization, platform integration, and performance insight. Focus on coordinating digital and creative resources, optimizing campaign metrics and ROI, managing MarTech and CMS projects, and supporting CRM, SEO/SEM, podcast, and event operations.
Location: Remote, with the listed locations of Manchester, Brighton, or London
Company
’s Corporate Marketing Team develops and delivers the corporate brand, thought leadership, PR, and integrated marketing activity across its Advisory, Medical, and Marketing capabilities.
What you will do
- Develop and implement operational excellence processes, workflows, templates, and resources for Corporate Marketing.
- Coordinate project resourcing with digital and creative partner teams, maintaining visibility of commitments, timelines, capacity, and delivery risks.
- Manage marketing metrics and ROI reporting across LinkedIn, paid campaigns, internal communications, and website traffic, translating data into optimization recommendations.
- Manage the MarTech ecosystem, including platform maintenance, usage optimization, contracts, renewals, and implementation of new systems.
- Project manage digital initiatives including website updates, CMS uploads, SEO/SEM activity, and future CRM development.
- Coordinate CRM and lead-process work, the Within Reach podcast, marketing campaigns, and internal Town Halls.
Requirements
- Experience in marketing operations, digital marketing, or campaign management, ideally in healthcare, life sciences, or professional services.
- Working knowledge of marketing automation and MarTech platforms such as Marketo or equivalent, Bitly, Google Analytics, website CMS environments, Google Ads, and LinkedIn Ads.
- Experience with CRM systems and understanding of how marketing and CRM data connect.
- Working knowledge of SEO/SEM fundamentals and strong analytical skills for identifying trends, correlations, and actionable recommendations.
- Experience improving operational processes, workflows, and resourcing models while managing multiple platforms, projects, and stakeholders.
- Strong communication, writing, editing, organizational, and stakeholder-partnership skills, plus experience using AI-enabled tools to improve marketing effectiveness and productivity.
Nice to have
- Familiarity with GEO (generative engine optimization).
Culture & Benefits
- Permanent, full-time employment.
- Remote workplace arrangement.
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