4 дня назад
CX Integrations Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CX Integrations Manager (Web Experience and AI): Building segmented, high-converting website journeys, campaign landing pages, web assets, and tracking across WordPress, HubSpot, and custom CMS platforms with an accent on audience segmentation, cross-sell, MRR growth, experimentation, and build quality. Focus on directing complex web builds, validating experiences through CRO experiments, translating marketing requirements into technical briefs, and leading two CX Integration Specialists.
Location: Lisbon or Porto, Portugal; Barcelona, Spain; Prague, Czech Republic; or Bratislava, Slovakia
Company
operates a multi-brand digital business and focuses on customer experience, collaboration, environmental responsibility, and sustainability.
What you will do
- Design and deliver segmented website experiences tailored to audience, intent, product, and lifecycle stage.
- Identify high-value segmentation opportunities and turn them into a prioritised, testable roadmap focused on cross-sell and MRR growth.
- Build and deploy campaign landing pages, web assets, and tracking across WordPress, HubSpot CMS, and custom CMS platforms.
- Own standards for tracking, QA, mobile responsiveness, load performance, and brand consistency.
- Partner with CRO, Paid Media, Campaigns, UX, Product, and Engineering to run experiments and translate requirements into technical briefs.
- Direct and prioritise two CX Integration Specialists while maintaining a quality-first, test-and-learn culture.
Requirements
- Experience designing customer experiences and connecting segmentation decisions to commercial outcomes such as cross-sell and MRR.
- Experience designing experiments, structuring tests, and interpreting results, including unsuccessful outcomes.
- Technical breadth across WordPress, HubSpot CMS, custom platforms, and unfamiliar codebases.
- Strong understanding of web build quality, including tracking, QA, responsive layouts, load performance, and form functionality.
- Ability to bridge marketing and technical teams and convert marketing requirements into implementable briefs.
- Experience prioritising work and directing specialist contributors.
Nice to have
- Experience using data, automation, and AI-enabled workflows to personalise customer journeys at scale.
- Experience creating reusable segmentation frameworks and components across multiple brands.
Culture & Benefits
- Respect, openness, trusted collaboration, and inclusion are core values.
- Work sits at the intersection of Marketing, UX, Product, Engineering, and Operations.
- Opportunities to contribute insights to future platform standardisation discussions.
- Focus on environmental responsibility and sustainability through ESG initiatives.
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