Director, Demand Gen (AI)

Location: Vancouver, British Columbia, with a hybrid office-first schedule on Mondays, Wednesdays, and Thursdays

Salary: CA$130,000–CA$180,000 per year, plus equity.

Company

hirify.global provides an AI-powered platform that generates market, competitor, and buyer insights to help organizations win more competitive deals.

What you will do

• Own multi-channel demand generation campaigns from concept through launch across email, paid media, and webinars.
• Plan and execute in-person and virtual events, sponsorships, community initiatives, partnerships, and follow-up campaigns.
• Set SDR strategy, including target segments, messaging, talk tracks, quarterly priorities, incentives, and budget.
• Provide day-to-day leadership for marketing operations and improve SDR workflows in partnership with RevOps.
• Develop AI workflows that improve the daily operation of demand generation.
• Measure pipeline generation, marketing-attributed revenue, campaign ROI, event impact, and team performance.

Requirements

• Experience running end-to-end, multi-channel B2B SaaS demand generation campaigns.
• Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks.
• Experience planning and running in-person and virtual events.
• Ability to operate with a lean team and limited budget by improving processes.
• Some experience managing or closely overseeing another person’s work.
• Availability for the hybrid Vancouver office schedule on Mondays, Wednesdays, and Thursdays.

Nice to have

• Experience managing an SDR manager or another sales-adjacent function.
• Experience building community or creator partnership programs.
• Experience operating through budget cuts or team downsizing.

Culture & Benefits

• Office-first hybrid environment with hubs in Vancouver, Toronto, and London.
• Extended health and dental coverage from Day 1.
• Employee Stock Option Plan for full-time employees.
• Flexible vacation policy, career development, coaching, and annual performance reviews.
• Mac or PC, professional tooling, AI-first workflows, and access to company leadership.
• Dog-friendly Vancouver and Toronto offices, social events, and an annual Vancouver company kickoff.