Senior Director, Social Content and Community

Location: Bethesda, MD, with a hybrid schedule requiring three days per week in the office; corporate offices are also located in Manhattan, NY.

Annual salary: $195,000–$315,000

Company

hirify.global is one of the largest auto insurers in the United States and a wholly owned subsidiary of Berkshire Hathaway.

What you will do

• Set the enterprise-wide vision, strategy, standards, and operating model for social content and community engagement across established and emerging platforms.
• Translate brand and business objectives into platform-native, full-funnel social strategies that drive attention, affinity, engagement, and measurable growth.
• Build scalable national-to-local content frameworks, editorial calendars, governance systems, and agency operating processes.
• Lead influencer, creator, platform, and social partnership ecosystems while aligning them with broader marketing and media priorities.
• Define KPIs and learning systems using analytics, social listening, cultural trends, competitive intelligence, testing, iteration, and AI solutions.
• Oversee social risk, reputation, catastrophe response, escalation paths, team development, agency quality, and cross-functional collaboration with Marketing, Legal, Corporate Communications, Media, Analytics, and Partnerships.

Requirements

• Extensive social media leadership experience within a large enterprise brand.
• Deep expertise in social platforms, creator economies, emerging engagement models, and culturally relevant activations.
• Experience working in a highly regulated industry with established compliance workflows.
• Executive presence and the ability to influence across functions, organizational levels, agencies, and external partners.
• Strong strategic thinking, data gathering, qualitative insight development, judgment, and problem-solving skills.
• Ability to work in the hybrid office model three days per week in Bethesda, MD or Manhattan, NY.

Culture & Benefits

• Inclusive and collaborative culture focused on shared success.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility supporting well-being and long-term financial security.
• Training and career advancement opportunities within a financially stable Berkshire Hathaway company.