Lead Market Research & Analysis - Local Research (Telecom)

Location: Atlanta, Georgia; Dallas, Texas; or El Segundo, California. Office presence is required 5 days per week, and no relocation is offered.

Salary: $116,700–$196,100 USD annual.

Company

AT&T provides Mobility and Internet connectivity products and services and uses market intelligence to improve customer and business performance.

What you will do

• Lead end-to-end local market research programs across Mobility and Internet.
• Design and execute quantitative and qualitative research at regional and DMA levels.
• Integrate research with business metrics, competitive intelligence, media, campaign, customer experience, and tracking data.
• Translate findings into recommendations for campaigns, offers, messaging, customer growth, and local market planning.
• Develop executive-ready reports, presentations, charts, and local market narratives.
• Manage multiple research projects, vendors, budgets, timelines, and stakeholder expectations.

Requirements

• 3+ years of hands-on market research experience on the client or research supplier side.
• Experience designing and executing quantitative and qualitative research for business questions.
• Experience analyzing regional, market, DMA, segment, or customer-group data.
• Strong critical thinking, storytelling, written communication, and presentation skills.
• Ability to manage multiple projects and collaborate with marketing, sales, media, product, network, customer experience, brand, and agency teams.
• BS/BA degree or equivalent experience required; a Master’s degree is preferred.

Nice to have

• Experience with a third-party primary research provider, consulting firm, agency, or insights organization.
• Experience working with external research vendors, analytics teams, syndicated research, and enterprise trackers.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) plan, tuition reimbursement, paid time off, and company holidays.
• Paid parental and caregiver leave, adoption reimbursement, disability benefits, and life insurance.
• Wellness programs, employee assistance programs, and supplemental benefits.
• Employee discounts on eligible AT&T mobility, Internet, fiber, and phone products.