Global Integrated Campaign Marketing Lead

Location: Office — New York, United States

Salary: $88,800–$115,200 per year

Company

hirify.global provides analytics software and related solutions for financial data and investment management.

What you will do

• Run integrated campaign programs to meet regional goals and capture market opportunities.
• Develop local campaign themes, messaging, assets, and calls to action with marketing, sales, product, and external experts.
• Execute events, roundtables, email campaigns, webinars, social media, and SEO/SEM initiatives.
• Track campaign results, manage lead qualification, and own handoff to Inside Sales.
• Influence active pipeline opportunities and improve pipeline velocity.
• Deliver reporting and dashboards in Marketo and Salesforce while improving customer data quality.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of B2B field marketing and demand generation experience.
• Experience with lead generation, lead nurturing, campaign execution, and performance measurement.
• Hands-on experience with marketing automation platforms such as Marketo and CRM systems; Salesforce experience is beneficial.
• Experience in market research, strategic planning, campaign development, budget management, events, email nurturing, digital marketing, and social/SEO/SEM.

Culture & Benefits

• Full-time employment in an office-based New York role.
• Health, vision, and dental insurance.
• 401(k), paid time off, parental leave, and medical leave.
• Short-term and long-term disability insurance benefits.