Lead Market Research & Analysis - Local Research (Telecommunications)

Location: Atlanta, Georgia; Dallas, Texas; or El Segundo, California. Office presence is required five days per week. No relocation is offered.

Salary: $116,700–$196,100 USD annual

Company

AT&T provides connectivity, Mobility, Internet, and related customer services, using market intelligence and analytics to improve local and national business performance.

What you will do

• Lead end-to-end local market research programs across Mobility and Internet.
• Design and execute quantitative and qualitative research at regional and DMA levels.
• Combine research findings with business metrics, competitive intelligence, media, campaign, customer experience, and brand tracking data.
• Translate local insights into recommendations for campaigns, offers, messaging, customer growth, and market planning.
• Develop executive-ready reports, presentations, charts, and local market narratives.
• Partner with Local Marketing, Consumer Markets, Network, executive, agency, vendor, and research teams while managing multiple projects and relationships.

Requirements

• 3+ years of hands-on market research experience on the client or research supplier side.
• Experience designing and executing quantitative and qualitative research that answers business questions.
• Experience analyzing regional, market, DMA, segment, or customer-group data and identifying drivers and implications.
• Strong critical thinking, storytelling, communication, stakeholder management, and project management skills.
• Ability to synthesize research, business, and competitive data into actionable recommendations.
• BS/BA degree or equivalent experience required; a master’s degree is preferred.

Nice to have

• 3+ years of experience at a third-party primary research provider, consulting firm, agency, or insights organization.
• Experience working with external research vendors and internal analytics teams.
• Familiarity with NPS, Brand Health Tracking, Retail, Advertising, and other syndicated or enterprise trackers.

Culture & Benefits

• Regular full-time schedule of 40 hours per week.
• Medical, dental, and vision coverage.
• 401(k), tuition reimbursement, paid time off, and company holidays.
• Paid parental and caregiver leave, adoption reimbursement, disability benefits, and life insurance.
• Wellness programs, employee assistance programs, and discounts on eligible AT&T services and products.