22 часа назад
Associate Director, Marketing
108 000 - 148 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Director, Marketing (Demand Generation): Developing and executing integrated marketing strategies and global campaigns that drive lead acquisition, pipeline progression, account expansion, and measurable business growth with an accent on cross-functional collaboration, campaign optimization, and data-driven decision-making. Focus on building scalable marketing playbooks, improving engagement and win rates, and managing complex initiatives from planning through delivery.
Location: Arlington, VA, United States; hybrid work environment
Salary: USD 108,000–148,000 per year, plus an annual bonus or role-based uncapped sales incentive plan.
Company
provides actionable business and technology insights to enterprise leaders and their teams, with a strong focus on artificial intelligence and global research and advisory services.
What you will do
- Develop and execute integrated marketing strategies, messaging, promotional plans, and global campaigns.
- Drive lead generation, acquisition, conversion, pipeline progression, account expansion, and business growth.
- Lead cross-functional initiatives with Marketing, Product, Research, Analytics, Creative Services, Digital Experience, and regional teams.
- Use data-driven insights to improve campaign performance, customer engagement, win rates, and return on investment.
- Create scalable playbooks, governance frameworks, processes, and operational best practices.
- Manage complex strategic projects by tracking milestones, mitigating risks, removing roadblocks, and ensuring successful delivery.
Requirements
- Bachelor’s degree in business or marketing.
- 7+ years of progressive marketing experience, including demand generation, acquisition marketing, and campaign management.
- Proven success developing marketing programs that drive lead generation, pipeline progression, and business growth.
- Experience managing cross-functional strategies, complex initiatives, pilot programs, process improvements, and strategic projects.
- Strong project management, analytical, planning, prioritization, organizational, written, verbal, and presentation skills.
- Ability to influence senior stakeholders, interpret complex data, optimize marketing performance, and operate effectively in a fast-paced environment.
Nice to have
- Experience marketing to C-suite executives.
- Entrepreneurial mindset and passion for continuous improvement and innovation.
Culture & Benefits
- Hybrid work model with flexibility to work virtually when productive and collaborate in person.
- Generous paid time off and market-leading benefits.
- 401(k) match of up to USD 7,200 per year.
- Opportunity to purchase company stock at a discount.
- Annual bonus or role-based uncapped sales incentive plan for eligible employees.
- Inclusive, collaborative environment focused on professional growth and measurable client impact.
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