Senior Director, Digital, Content, Innovation & Media (AI)

Location: US - Miami, FL; hybrid schedule with at least 3 days in the office. Travel required 5–10% of the time.

Salary: $179,300–$313,700 USD per year, with potential bonus, equity, and sales incentive payments where applicable.

Company

hirify.global is a global payments technology company serving consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Lead regional media strategy, investment governance, audience planning, channel optimization, activation, and measurement across LAC markets.
• Define content, social, creator, and always-on engagement strategies that improve cultural relevance and brand preference.
• Scale client-facing Marketing Services media solutions with repeatable commercial and measurement standards.
• Advance direct-to-consumer, CRM, lifecycle marketing, personalization, marketing technology, and responsible first-party data activation.
• Lead AI-enabled innovation, automation, experimentation, modular content systems, and emerging technology adoption.
• Build and mentor a high-performing regional team while coordinating with market teams, agencies, analytics, finance, creative, sponsorships, and technology stakeholders.

Requirements

• 12+ years of work experience with a Bachelor's degree, or 10+ years with an advanced degree, or 5+ years with a PhD.
• Deep expertise in paid media strategy, content marketing, digital engagement, CRM, and investment management across multiple markets.
• Experience delivering brand and performance outcomes through audience-led, data-driven media planning, activation, optimization, and measurement.
• Experience adopting AI-enabled tools and automation for audience insight, content production, planning, optimization, and measurement.
• Strong financial, commercial, executive communication, and cross-functional influencing skills.
• Fluency in English and Spanish required; Portuguese is preferred.

Nice to have

• Experience in financial services, technology, fintech, or payments marketing.
• Experience leading high-performing teams across multiple geographies.
• Portuguese language proficiency.

Culture & Benefits

• Hybrid office-based work with department-dependent working hours.
• Opportunity to lead regional marketing transformation across Latin America and the Caribbean.
• Medical, dental, and vision coverage.
• 401(k), FSA/HSA, life insurance, paid time off, and wellness program eligibility.