Head of Demand Generation (AI)

Location: Hybrid, based in Lehi, Utah, US

Company

hirify.global operates across major ecommerce marketplaces, including Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

What you will do

• Build and execute a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and AI-driven acquisition channels.
• Own the multi-million-dollar paid media budget, allocate spend based on performance data, and optimize pipeline and revenue outcomes.
• Partner with product marketing, marketing technology, development, creative, and event marketing teams on campaigns, positioning, launches, and dependencies.
• Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, personalization, and predictive targeting.
• Build automated lead scoring, nurture, and attribution workflows across the MarTech stack.
• Lead, coach, and grow demand generation specialists and channel managers while improving CAC, ROAS, conversion, and pipeline velocity.

Requirements

• 10+ years of experience in demand generation, growth marketing, or performance marketing, including at least 3 years in a leadership role.
• Hands-on expertise with Google Ads, Meta, LinkedIn, programmatic/display, and retail media, with a record of scaling spend profitably.
• Working knowledge of AI and machine learning applications for campaign optimization, creative production, personalization, and predictive targeting.
• Experience with GA4, multi-touch attribution, marketing mix modeling, marketing automation, CRM, and ABM platforms.
• Experience managing a multi-million-dollar paid media budget across multiple channels.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Culture & Benefits

• Data-driven and results-oriented working environment.
• Culture focused on innovation, measurable improvement, accountability, and constructive collaboration.
• Regular performance discussions and mentorship from the Chief Marketing Officer.
• Opportunity to build mature demand generation processes, playbooks, and team ownership.

Hiring process

• Initial phone interview with the talent acquisition team.
• Video interview with the hiring manager and onsite panel interview with department leaders.
• Professional reference checks, executive review, and offer.