7 часов назад
Director, B2B / Enterprise Growth Marketing
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, B2B / Enterprise Growth Marketing (ABM/Enterprise Marketing): Building CeriFi's first account-based marketing program and enterprise demand-generation engine across financial services, tax and accounting, and legal segments with an accent on pipeline measurement, sales alignment, and multi-brand growth. Focus on designing Salesforce reporting infrastructure, enabling complex enterprise buying cycles, and creating cross-sell, upsell, and net-new logo campaigns.
Location: Fully remote within the United States
Company
's enterprise growth marketing work spans financial services, tax and accounting, and legal segments across multiple brands and products.
What you will do
- Design and launch 's first account-based marketing program for enterprise accounts.
- Build demand-generation programs that attract new enterprise customers and expand existing accounts through cross-sell and upsell campaigns.
- Partner with Sales leadership to identify target accounts, define lead handoff criteria, and establish a repeatable marketing-to-sales motion.
- Develop sales enablement content, tools, and campaigns for multi-stakeholder enterprise buying cycles.
- Establish Salesforce-based systems, processes, and reporting to measure MQLs, pipeline contribution, and program performance.
- Act as the marketing owner and strategic partner for enterprise growth, collaborating with Sales, Product, and Customer Success.
Requirements
- 10–15 years of B2B marketing experience, including building and scaling enterprise or ABM programs.
- Experience partnering directly with enterprise sales teams.
- Ability to build a marketing function from the ground up while managing campaign execution details.
- Hands-on Salesforce experience and expertise in marketing and sales reporting infrastructure, MQL definitions, and pipeline metrics.
- Strong sales enablement, cross-functional collaboration, communication, and autonomous working skills.
Nice to have
- Enterprise sales experience.
- Experience in financial services, tax and accounting, legal, or another regulated or compliance-driven industry.
- Experience in a multi-brand or post-acquisition integration environment.
Culture & Benefits
- Fully remote work within the United States.
- Significant autonomy in a newly created role.
- Cross-functional collaboration with Sales, Product, and Customer Success.
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