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7 часов назад

Director, B2B / Enterprise Growth Marketing

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
director
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Director, B2B / Enterprise Growth Marketing (ABM/Enterprise Marketing): Building CeriFi's first account-based marketing program and enterprise demand-generation engine across financial services, tax and accounting, and legal segments with an accent on pipeline measurement, sales alignment, and multi-brand growth. Focus on designing Salesforce reporting infrastructure, enabling complex enterprise buying cycles, and creating cross-sell, upsell, and net-new logo campaigns.

Location: Fully remote within the United States

Company

hirify.global's enterprise growth marketing work spans financial services, tax and accounting, and legal segments across multiple brands and products.

What you will do

  • Design and launch hirify.global's first account-based marketing program for enterprise accounts.
  • Build demand-generation programs that attract new enterprise customers and expand existing accounts through cross-sell and upsell campaigns.
  • Partner with Sales leadership to identify target accounts, define lead handoff criteria, and establish a repeatable marketing-to-sales motion.
  • Develop sales enablement content, tools, and campaigns for multi-stakeholder enterprise buying cycles.
  • Establish Salesforce-based systems, processes, and reporting to measure MQLs, pipeline contribution, and program performance.
  • Act as the marketing owner and strategic partner for enterprise growth, collaborating with Sales, Product, and Customer Success.

Requirements

  • 10–15 years of B2B marketing experience, including building and scaling enterprise or ABM programs.
  • Experience partnering directly with enterprise sales teams.
  • Ability to build a marketing function from the ground up while managing campaign execution details.
  • Hands-on Salesforce experience and expertise in marketing and sales reporting infrastructure, MQL definitions, and pipeline metrics.
  • Strong sales enablement, cross-functional collaboration, communication, and autonomous working skills.

Nice to have

  • Enterprise sales experience.
  • Experience in financial services, tax and accounting, legal, or another regulated or compliance-driven industry.
  • Experience in a multi-brand or post-acquisition integration environment.

Culture & Benefits

  • Fully remote work within the United States.
  • Significant autonomy in a newly created role.
  • Cross-functional collaboration with Sales, Product, and Customer Success.

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