Social Media Manager (Crypto)

Location: For positions based in New York, in-office collaboration is expected for 10+ days per month. The role includes occasional evening or weekend coverage for major moments and work across global time zones.

Annual base salary for positions based in New York: $132,000–$165,000 USD, excluding equity, bonuses, and commissions.

Company

hirify.global builds crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system.

What you will do

• Own and execute the social media strategy and editorial calendar for hirify.global and XRP across X, LinkedIn, YouTube, Instagram, and TikTok.
• Write and produce platform-native copy, videos, motion graphics, threads, and community posts covering payments, stablecoins, custody, and tokenization.
• Manage distinct institutional and community-focused brand voices while maintaining consistent brand guidelines.
• Monitor conversations, engage the community, and respond or escalate during regulatory news, market volatility, and partnership announcements.
• Coordinate social campaigns with Comms, Legal, Policy, Brand, Product Marketing, Growth, Events, and Developer Relations.
• Manage creative production, executive social support, publishing operations, channel governance, analytics, and performance reporting.

Requirements

• 5+ years of experience managing social media for a brand, agency, or publisher, with a portfolio of campaigns.
• Excellent short-form writing and editing skills, with the ability to adapt between institutional and crypto-native audiences.
• Hands-on experience briefing or producing video and design assets, and a track record of growing audiences on X and at least one video-first platform.
• Sound judgment in a regulated and highly scrutinized environment, plus the ability to learn technical and regulatory topics quickly.
• Experience with social management, listening, and analytics tools such as Sprinklr, Sprout Social, Brandwatch, and Later.
• Proficiency with Asana, GSuite, Slack, Sanity, and AI tools; strong project management and attention to detail are required.

Nice to have

• Experience in crypto, blockchain, or financial services.
• Experience supporting executive or spokesperson social presence.

Culture & Benefits

• Fast-paced startup environment with experienced industry leaders and a professional development budget.
• Flexible manager- and team-led in-office collaboration for moments that matter, with team offsites and bonding activities.
• Competitive salary, bonuses, equity, healthcare, retirement, family-forming and family-support benefits, and a mobile phone stipend.
• R&R days, wellness reimbursement, vacation flexibility, parental leave, and family planning benefits.
• Catered lunches, stocked kitchens, and regular onsite and virtual wellness programming.