Social Media Lead (AI)

Location: Vancouver, Canada, with an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday; working from home is generally available on Wednesdays, while Fridays depend on the role and partner teams.

Base salary: $132,000–$150,000 per year, plus possible equity, sales incentive pay, and benefits.

Company

Asana provides a platform for human and AI collaboration used by millions of teams worldwide.

What you will do

• Own Asana's social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit.
• Develop content calendars and social strategies that build brand awareness, engagement, pipeline, and business impact.
• Create and produce original video-first content, including short-form video, photography, graphics, and written copy, using AI tools in the creative process.
• Plan and execute campaigns for product launches, industry events, and key moments in partnership with creative, marketing, product, communications, R&D, and executive teams.
• Engage with customers, prospects, practitioners, and the future-of-work community while supporting PR and communications responses to issues and feedback.
• Monitor performance, interpret analytics, prioritize competing requests, and steward the Asana brand across social channels.

Requirements

• 8–10 years of experience in social media or digital marketing, ideally in technology, AI-native, or B2B environments.
• Demonstrated experience building differentiated social strategies and content programs.
• Fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit, including distribution mechanics and community dynamics.
• Hands-on, video-first production skills, including shooting and editing video independently.
• Strong strategic, editorial, writing, collaboration, and data literacy skills.
• Genuine fluency in or strong interest in AI, emerging technologies, agentic workflows, and human-agent teams.

Culture & Benefits

• Office-centric culture with hybrid work options.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans and in-office culinary options.