Social Media Lead (AI)

Location: Chicago office with an office-centric hybrid schedule; standard in-office days are Monday, Tuesday, and Thursday, with work-from-home options on Wednesday and potentially Friday depending on the role.

Salary: $147,000–$167,000 base salary per year, plus potential equity, incentives, and benefits.

Company

Asana is a software platform for human and AI collaboration used by millions of teams worldwide.

What you will do

• Own Asana’s social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit.
• Develop content calendars and social strategies that build brand awareness, engagement, pipeline, and business impact.
• Create and produce original video-first content, including short-form video, photography, graphics, scripts, and copy, using AI tools in the production process.
• Conceptualize and execute social campaigns for product launches, industry events, and key moments.
• Engage with customers, prospects, practitioners, and the future-of-work community while partnering with PR and communications on issues and feedback.
• Monitor performance, interpret analytics, and use insights to prioritize work and shape strategy.

Requirements

• 8–10 years of experience in social media or digital marketing, ideally with a technology, AI-native, or B2B brand.
• Experience building differentiated social strategies and content rather than only executing an existing calendar.
• Deep fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit, including distribution mechanics and community dynamics.
• Hands-on video production skills, including shooting and editing independently.
• Strong writing, editorial judgment, strategic instincts, data literacy, and proactive cross-functional collaboration skills.
• Fluency in or willingness to learn AI and future-of-work concepts, including agentic workflows and human-agent teams.

Culture & Benefits

• Office-centric culture supported by hybrid work practices and a global workforce.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits and long-term savings or retirement plans.
• In-office culinary options and compensation equity audits.