Director, Marketing & Business Development-IV

Location: Ellenton, Florida, United States; job location: Ellenton Premium Outlets. Requires varied schedules, including weekends and evenings, with some overnight travel.

Company

hirify.global operates the shopping center and its retail, media, and marketing programs.

What you will do

• Identify, create, and sell revenue opportunities across mall assets, media assets, and programming.
• Develop and implement retailer intensification strategies, platform programs, and retailer offers.
• Create annual marketing budgets, forecast monthly performance, and maximize marketing spend through ROI analysis.
• Develop and execute annual marketing plans supporting financial objectives, brand messaging, traffic, sales, leasing, and market share.
• Coordinate visual merchandising, signage, advertising, media relations, and responses to media inquiries.
• Grow Facebook and Instagram audiences, data collection, SMS, and email subscriber bases while participating in mall management responsibilities.

Requirements

• BA or BS degree with an emphasis in sales, marketing, or business.
• 4–6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing, advertising, and the media industry.
• Excellent interpersonal, communication, selling, negotiation, organization, and coordination skills.
• Strong team-building and coaching abilities, strategic thinking, and the ability to manage multiple projects simultaneously.
• Superior computer skills and effective verbal, visual, and written communication.

Culture & Benefits

• Full-time position within the shopping center management team.
• Participation in staff meetings and the Manager on Duty rotation.
• Work schedule includes weekends and evenings.
• Some overnight travel is required.