Senior SaaS Marketing Manager

TL;DR

Senior SaaS Marketing Manager (EDA Solutions): Leading end-to-end marketing strategies for SaaS-integrated EDA solutions with an accent on lead generation, customer acquisition, and pipeline growth. Focus on data-driven GTM campaigns, scaling leads, and reducing CAC.

Company

hirify.global is transforming the way electronics are designed and built through its digital platforms.

What you will do

• Develop and execute multi-channel lead generation campaigns targeting EDA engineers and enterprise IT buyers.
• Optimize landing pages and lead-nurturing workflows to convert MQLs to SQLs through A/B testing.
• Lead 0-to-1 SaaS product launches, including positioning, pricing, and localized content.
• Track CAC, LTV, and churn rates, using Salesforce and analytics tools to refine targeting and campaign ROI.
• Provide sales teams with battle cards, competitive intelligence, and lead-qualification frameworks.

Requirements

• 5+ years in B2B SaaS marketing, preferably in EDA/industrial software with a proven track record in scaling leads and reducing CAC.
• Expertise in SEO/SEM, marketing automation (Marketo/HubSpot), and Salesforce.
• Fluency in English and Mandarin.

Culture & Benefits

• Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.