7 дней назад
Senior Data Scientist (Organic Growth, FinTech)
133 000 - 185 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Data Scientist (Organic Growth, FinTech): Measuring and forecasting organic acquisition across SEO, ASO, and content surfaces with an accent on incrementality, attribution, opportunity sizing, and downstream LTV. Focus on designing SEO and app store experiments, modeling ranking and algorithm uncertainty, and separating incremental organic demand from paid cannibalization and brand-driven traffic.
Location: San Francisco, CA, USA; hybrid work with four days in the office and Fridays from home for employees near an office
Salary: $133,000–$185,000 base salary per year, plus bonus, equity, and benefits.
Company
is a financial technology company building user-friendly financial tools and platforms that help members make financial progress.
What you will do
- Define KPIs and measurement frameworks across SEO landing pages, content hubs, app store listings, and audiences.
- Size organic growth opportunities and translate acquisition goals into traffic, conversion, member volume, and investment requirements.
- Build forecasting models for impressions, sessions, installs, signups, and downstream LTV across investment scenarios and ranking trajectories.
- Develop attribution approaches using search, app store, web, and app analytics while accounting for dark traffic, brand intent, and paid-organic overlap.
- Design and analyze SEO split tests, app store experiments, geo experiments, and paid search holdouts to measure incremental lift and cannibalization.
- Build dashboards and communicate actionable recommendations while partnering with marketing, product, engineering, finance, and data engineering.
Requirements
- 5+ years of experience in organic growth channels such as SEO, ASO, and content, along with marketing, growth, or product analytics.
- Experience with organic growth planning, opportunity sizing, forecasting, unit economics, and operational roadmaps.
- Strong experience designing and evaluating incrementality tests, including SEO split tests, app store experiments, geo experiments, and paid holdouts.
- Working knowledge of causal inference, experiment design, holdout analysis, and paid-organic cannibalization measurement.
- Advanced SQL skills and proficiency in Python or R, plus experience with organic platform data and crawl or rank-tracking tools.
- Experience building decision-support dashboards and communicating complex findings to technical and non-technical stakeholders.
Nice to have
- Experience in FinTech.
- Experience with Looker, Tableau, Google Search Console, App Store Connect, or Google Play Console.
Culture & Benefits
- Collaborative, entrepreneurial environment focused on financial progress for members.
- Comprehensive health, financial, and wellbeing benefits.
- Generous vacation policy, company-wide paid days off, and parental leave of up to 22 weeks for birthing parents and 12 weeks for non-birthing parents.
- Backup child, elder, and pet care, subsidized commuter benefits, family planning reimbursement, and an annual wellness stipend.
- Fully remote work is available through the company’s remote program, depending on eligibility and location.
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