Website Experience Senior Director (AI)

Location: Remote in the US or Brazil; hybrid and remote arrangements are available depending on the discussion with the recruiter and hiring manager.

Annual base salary: $155,000–$193,000 USD in New York, California, Colorado, Massachusetts, and Washington; ranges may vary by location.

Company

hirify.global is a workplace wellness platform connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners through one subscription.

What you will do

• Define the vision, roadmap, and strategy for the website’s evolution toward an agentic website experience and operations model.
• Own conversion rate optimization, including experimentation strategy, A/B test prioritization, qualitative research, and behavioral surveys.
• Lead website performance measurement and automated reporting across traffic, MQLs, sign-ups, conversions, heat mapping, Amplitude, and Looker.
• Lead website design and UX, including the Mantra design system and the Figma-to-Mantra-to-Strapi design-to-code operating model.
• Evaluate and scale agentic AI, personalization, predictive experimentation, conversational tooling, and website technology platforms.
• Shape content architecture for SEO, GEO/AEO, and Web MCP while aligning AI-assisted website interactions with the broader company AI architecture.

Requirements

• 8+ years of experience as a digital or website leader, including ownership of a website and hands-on experimentation programs.
• Deep expertise with web analytics platforms, headless CMS technology, and web design systems.
• Mandatory hands-on experience applying agentic AI to marketing or web workflows, including AI-assisted design-to-code workflows in production.
• Mandatory prior experience managing B2B websites and a clear point of view on the opportunities and risks of agentic AI.
• Experience leading design or research functions and managing senior design contributors or design system owners.
• Strong analytical, cross-functional, and stakeholder leadership skills in fast-paced, global environments.

Culture & Benefits

• Flexible First approach with remote and hybrid work options, home-office reimbursement, and a monthly work allowance.
• Health, dental, and vision insurance, telehealth, care concierge, and an Employee Assistance Program.
• 401(k) match, disability coverage, life insurance, annual bonus or sales incentive eligibility, and performance-based stock options.
• At least 25 days of paid time off annually, additional tenure-based days, and annual holidays.
• Paid parental leave of up to 12 weeks for all new parents and up to 18 weeks for birth parents.
• Learning platforms, development planning, wellbeing resources, and a collaborative, inclusive culture.