Product Marketing Lead (AI)

Location: New York, New York; hybrid

Company

hirify.global provides AI-powered leadership coaching and personalized learning, performance management, and engagement solutions for large enterprises.

What you will do

• Own positioning, messaging, and the competitive narrative for Nadia, hirify.global's enterprise AI coaching platform.
• Build a sales enablement function covering pitch decks, battlecards, and objection handling.
• Establish a competitive intelligence system and convert market research into messaging and enablement assets.
• Partner with sales leadership to identify deal accelerators and blockers and improve seller effectiveness.
• Design go-to-market strategies for new capabilities and product launches.
• Lead analyst relations and collaborate with sales, product, marketing, and executive leadership.

Requirements

• 8+ years of marketing experience, including a track record in enterprise B2B SaaS.
• Ability to distill complex products into clear, creative, and compelling written and visual assets.
• Experience building and scaling marketing programs and playbooks with a systems-oriented approach.
• Strong collaboration, alignment, and communication skills with commercial teams.
• Startup or high-growth company experience, with comfort operating amid ambiguity and limited infrastructure.
• Understanding of HR tech, people analytics, or L&D and coaching markets, plus recent hands-on use of AI in daily workflows.

Culture & Benefits

• High ownership and direct responsibility for company-defining projects.
• Direct exposure to the executive team, strategy, and decision-making.
• Work with cutting-edge AI models and next-generation platforms across enterprise implementations.
• Medical, dental, and vision coverage from day one.
• Generous PTO, company-wide R&R shutdowns, paid parental leave, and retirement plan support for US and global employees.
• Meaningful equity and potential top-up grants in a venture-backed growth company.

Hiring process

• Identity, LinkedIn profile, employment history, and reference checks are conducted before employment.
• Offers are contingent on successfully completing the verification process.