Product Marketing Manager (Web3)

Location: Global and remote-based; some working-hours overlap with Eastern Standard Time (EST) requested.

Salary: $101,000–$228,000 annual cash compensation for remote U.S. locations.

Company

hirify.global develops decentralized oracle infrastructure and standards that connect blockchain networks with institutional financial markets and decentralized finance.

What you will do

• Lead integrated product marketing initiatives and go-to-market strategies for banking, capital markets, and asset management segments.
• Develop product marketing plans and messaging around core business use cases and business priorities.
• Build relationships with institutional clients, partners, and sales teams to support client engagement, deal velocity, and pipeline development.
• Own industry surveys and research programs that inform positioning and thought leadership.
• Execute campaigns and initiatives rapidly, iterating toward measurable business outcomes.

Requirements

• Experience leading high-impact global B2B marketing initiatives for financial services and fintech brands.
• Background in banking, capital markets, fintech, or asset management, with experience marketing to institutional buyers.
• Experience developing and executing product marketing plans and go-to-market strategies tied to major business objectives.
• Experience marketing in regulated industries and navigating compliance considerations.
• Ability to combine strategic thinking with hands-on execution in fast-paced environments.
• Experience partnering with sales teams to enable client engagement and pipeline development.

Nice to have

• Experience in an internal or agency client-facing role.
• Agency experience serving enterprise clients or challenger brands.
• Experience managing multi-channel marketing efforts and creating client-facing materials, playbooks, or sales enablement assets.
• Experience influencing stakeholders and driving strategic direction.
• Exposure to Web3 or blockchain marketing initiatives.

Culture & Benefits

• Global, remote-based working model.
• Zone-based compensation model.
• Long-term incentives and comprehensive benefits.
• Some overlap with Eastern Standard Time working hours is requested.

Hiring process

• Applications are reviewed after the posting closes, with a response targeted within two weeks of the closing date.