8 часов назад
Player Lifecycle Director (Gaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Player Lifecycle Director (Gaming): Owning and evolving player lifecycle strategy and CRM campaigns across Behaviour’s first-party game portfolio with an accent on personalized engagement, automation, retention, and reactivation. Focus on designing data-driven player journeys, optimizing CRM tooling and first-party data infrastructure, and leading continuous experimentation across live-service games.
Location: Montreal, Quebec, Canada
Company
Behaviour Interactive is a Canadian gaming studio developing original games and providing external development services across PC, console, and mobile platforms.
What you will do
- Own the end-to-end player lifecycle strategy across the portfolio, including Dead by Daylight, 7 Days to Die, Blight, and future titles.
- Lead CRM and lifecycle marketing as the internal subject matter expert.
- Design, execute, test, and measure personalized campaigns across email, push, SMS, in-game, and emerging channels.
- Partner with game teams on launches, live events, retention, and reactivation initiatives.
- Use first-party data and behavioral insights to improve player profiles and one-to-one engagement.
- Optimize player journeys, CRM tooling, automation, and data infrastructure while developing the CRM team.
Requirements
- 7–10 years of experience leading CRM or lifecycle marketing, ideally in live-service games, technology, or digital entertainment.
- Strong understanding of player data, segmentation, lifecycle modeling, and attribution.
- Experience partnering with technical teams and influencing platform and tooling decisions.
- Strong analytical, communication, and cross-disciplinary collaboration skills.
- Experience evaluating and implementing CRM and player engagement tools.
Nice to have
- Gaming industry experience.
- Live-service game experience.
Culture & Benefits
- Work within an independent studio with more than 1,300 employees worldwide.
- Collaborate across studios in Canada, the United States, the United Kingdom, and the Netherlands.
- Contribute to original game franchises and external development projects.
- Join a diverse and creative environment focused on continuous learning and improvement.
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