Manager, Product Marketing (Gaming)

Location: London, England, United Kingdom; hybrid work

Company

hirify.global is a global video game publisher and a wholly owned label of Take-Two Interactive, with a portfolio spanning sports, action, role-playing, strategy, and other major gaming genres.

What you will do

• Manage end-to-end full-funnel marketing campaigns for PGA TOUR hirify.global live services, including seasonal executions, free-to-play activations, and sporting-event tie-ins.
• Represent player needs through game testing, player insights, analytics, and a deep understanding of product features and flows.
• Own the in-game lifecycle strategy, including messaging, offer constructs, evergreen communications, and intervention timing.
• Lead brand partnerships, influencer tie-ins, promotional activations, and the integration of licensed content into the game.
• Coordinate internal and external partners to deliver integrated global campaigns with precise execution.

Requirements

• Experience in product marketing, live-service campaign management, or lifecycle marketing within gaming or digital entertainment.
• Strong knowledge of or interest in sports, ideally golf.
• Experience developing integrated campaigns that support awareness, acquisition, retention, and player engagement.
• Deep understanding of marketing performance measurement across owned, earned, and paid channels.
• Ability to interpret data and insights to guide real-time marketing decisions.
• Understanding of product roadmaps, cross-functional collaboration, licensing, and campaign execution.

Nice to have

• Familiarity with PC and console gaming marketing, including PlayStation, Xbox, and Steam.

Culture & Benefits

• Inclusive work environment focused on enabling people to do their best work.
• Collaboration across marketing, product, partnerships, development, and shared-service teams.
• Opportunity to work on a globally distributed sports gaming franchise and its live-service ecosystem.