Senior Product Marketing Manager (Growth)

Location: Remote in the United States or Canada; Austin, US is also listed.

Company

hirify.global is a venture-backed healthcare technology company building a platform that gives members real-time access to their health data and supports long-term preventive health.

What you will do

• Own the strategy and execution of high-impact product launches and develop cross-functional go-to-market plans.
• Build B2B messaging frameworks and enablement materials for enterprise and corporate wellness audiences.
• Lead positioning, messaging, cross-sell, and upsell initiatives for the integrated Function and Ezra MRI/CT scan product ecosystem.
• Develop strategies to improve member engagement, retention, and customer journeys using data, feedback, and product insights.
• Lead user and market research, standardizing research processes and tools such as Dovetail.
• Align Product, Marketing, Design, Enterprise, Ezra, and Research stakeholders around strategic goals.

Requirements

• 5+ years of product marketing experience, ideally including growth and enterprise or B2B marketing.
• Proven experience executing successful product launches across multiple channels.
• Experience with enterprise or corporate wellness marketing, including messaging and enablement materials.
• Background in multi-product portfolios, product integrations, or cross-sell strategies.
• Hands-on experience with user research platforms such as Dovetail and building standardized research processes.
• Structured analytical thinking, strong communication, storytelling, and cross-functional collaboration skills.

Nice to have

• Experience with Intercom, Iterable, HubSpot, Brandwatch, YouGov, Dovetail, Asana, Linear, or Figma.

Culture & Benefits

• Flexible working hours and a dynamic environment focused on creativity and innovation.
• Competitive salary and benefits package.
• Values include ruthless prioritization, member-first decision-making, radical ownership, fast execution, and sustained integrity.
• Commitment to diversity, inclusion, transparency, and respectful collaboration.