Technical Product Marketing Manager (Previous Developer)

Location: Hybrid, based in New York City or San Francisco, United States

Company

hirify.global develops developer-facing products in the API, data, infrastructure, and AI ecosystem.

What you will do

• Own strategic positioning and messaging for developer-facing products, keeping communications differentiated and technically accurate.
• Lead go-to-market and launch strategy, including pricing, packaging, promotions, cross-functional planning, and execution.
• Gather and synthesize market, customer, and competitive intelligence to inform go-to-market strategy, product roadmap, pricing, and positioning.
• Develop documentation, content, and integrations that improve product discoverability and selection by AI agents and developers.
• Create sales enablement materials and write product pages, launch content, technical comparisons, and other marketing copy.
• Contribute to channel and campaign strategy, brand narrative, thought leadership, and partner and ecosystem programs.

Requirements

• 5+ years of experience in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
• Experience taking technical products to market and running programs across Product, Sales, Growth, and Developer Relations.
• Technical fluency in software development lifecycles, developer evaluation and adoption, AI ecosystems, coding agents, and modern coding environments.
• Strong written English skills for technical and business audiences.
• Comfort with funnel metrics, adoption data, and win/loss analysis.
• Ability to work in a hybrid position based in New York City or San Francisco.

Nice to have

• Current or former hands-on development experience.
• Background in AI/ML data ecosystems, including training data, RAG, agents, or MCP.
• Experience with both self-serve product-led growth and enterprise sales motions.

Culture & Benefits

• Hands-on role involving direct product testing from a developer’s perspective.
• Cross-functional collaboration with Product, Sales, Growth, Developer Relations, partners, and ecosystem teams.
• Direct influence on revenue KPIs, product roadmap, and product priorities.