Demand Generation Manager (B2B SaaS)

Location: USA - Remote

Salary: $65,000–$81,000 USD annual base salary; additional bonus eligibility may apply.

Company

hirify.global provides reporting, analytics, and performance management solutions for finance and data teams across more than 32,000 organizations.

What you will do

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events.
• Set up, monitor, and optimize campaigns to improve conversion rates, lead quality, and cost efficiency.
• Develop campaign briefs and collaborate with content, product marketing, and design teams on demand-generation assets.
• Maintain feedback loops with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance.
• Build campaign reporting covering MQL volume, sourced pipeline, channel ROI, and cost per lead.
• Evaluate and test new channels and tactics for the B2B finance and technology market.

Requirements

• 3–5 years of B2B demand generation experience, including pipeline metrics and multi-channel campaign execution.
• Working proficiency with paid search, paid social, marketing automation, Salesforce, and web analytics tools.
• Understanding of B2B buyer journeys and intent-based marketing concepts.
• Ability to write performance-oriented copy and provide creative direction to design and content teams.
• Strong organizational and communication skills, with the ability to manage multiple programs and collaborate with sales, operations, and content teams.
• Ability to work remotely from the USA.

Nice to have

• Experience marketing to finance, accounting, or operations decision-makers in a B2B SaaS environment.
• Background in SaaS or B2B enterprise software marketing.
• Exposure to BDR-aligned lead follow-up programs and sales development workflows.

Culture & Benefits

• Full-time employment with a global team.
• Pay transparency and fair compensation practices.
• Background checks are required where permitted by country, state, or province.
• Equal employment opportunity workplace.