10 часов назад
Director, Content Strategy (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Content Strategy (Cybersecurity): Building and guiding Cato’s editorial strategy, flagship research, thought leadership, and campaign content for a cloud networking and security platform with an accent on cybersecurity, enterprise networking, and differentiated technical storytelling. Focus on AI-powered discovery strategy, research-led narratives, executive content, and using audience and performance insights to prioritize high-impact editorial work.
Location: Philadelphia, Pennsylvania, United States
Company
develops a cloud-delivered platform that converges enterprise networking and security through a SASE architecture.
What you will do
- Build and evolve the editorial strategy and calendar across marketing and corporate communications.
- Translate company narratives, business priorities, and market opportunities into differentiated editorial agendas.
- Own research and flagship content strategy, including annual reports, industry studies, and thought leadership programs.
- Develop executive bylines, research narratives, campaign messaging, web copy, customer stories, and other strategic content.
- Define content strategy for AI-powered discovery, including answer engine optimization, content structure, findability, and performance.
- Partner with Product Marketing, Demand Generation, Brand, Social, Customer Marketing, and executive stakeholders to align campaigns and narratives.
Requirements
- 10+ years of experience in editorial strategy, thought leadership, strategic content, corporate storytelling, journalism, or related roles.
- Experience in B2B technology, enterprise software, cybersecurity, networking, or cloud infrastructure is preferred.
- Strong editorial judgment, writing skills, and the ability to create credible narratives for technical and executive audiences.
- Experience developing executive bylines, research reports, industry points of view, campaign narratives, web content, customer stories, or flagship thought leadership.
- Strong cross-functional collaboration, analytical thinking, and the ability to influence without direct authority.
- Role location: Philadelphia, Pennsylvania, United States.
Culture & Benefits
- Health, vision, and dental insurance.
- 401(k) and stock options.
- Health Savings and Flexible Spending Accounts.
- Flexible time off, paid parental leave, and disability benefits.
- Low-ego, team-oriented collaboration with communications, marketing, product, and executive stakeholders.
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