1 день назад
Audience & Content Director
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Audience & Content Director (AI/SEO): Building audience and content strategies across buyer segments through website copy, blog posts, email nurture, social, video, and original research with an accent on organic discovery, AI answer engines, and human editorial quality. Focus on designing an AI-native content operating model, growing owned audiences, converting research and social signals into qualified pipeline, and coordinating contractors and marketing partners.
Location: Remote, United States; must work consistently across multiple U.S. time zones and travel occasionally for company events and customer engagements.
Company
provides corporate education technology for customer, partner, and employee learning programs.
What you will do
- Develop targeted audience strategies across buyer segments and lifecycle stages.
- Own content strategy and personally create website copy, blog posts, email nurture, social content, and video.
- Grow owned audiences and manage participation in buyer communities.
- Lead social media, executive, subject-matter expert, customer, and brand voice programs.
- Design original research and Point of View programs to support citations, speaking opportunities, and sales enablement.
- Build an AI-native content operating model using agents, repurposing, distribution workflows, hypothesis testing, and performance metrics.
Requirements
- 8+ years of experience building audiences in B2B or media environments.
- 3+ years owning content and audience strategy at a senior individual contributor or director level.
- Experience building and maintaining an audience or community from inception.
- Strong experience across short-form and long-form video, editorial content, and narrative-driven research.
- Deep understanding of SEO, AEO, GEO, AI-driven answer engines, and AI content workflows using agents, prompts, and automation.
- Ability to work consistently across multiple U.S. time zones and travel occasionally for events and customer engagements.
Nice to have
- Ownership of a successful newsletter, show, podcast, or community.
- Background in media, publishing, the creator economy, or as a foundational audience hire at a startup.
- Experience in learning, customer education, enablement, or technical practitioner sectors.
- Experience growing organic and AI-answer visibility in competitive search categories.
- Marketing experience at a PE-backed SaaS company and proficiency in Google Suite.
Culture & Benefits
- Remote-first work environment with team members located around the world.
- Personal development budgets and access to LinkedIn Learning.
- Medical, dental, and vision coverage, including 100% employee premium coverage for selected individual medical plans.
- 401(k) with matching for U.S.-based employees.
- Flexible PTO, Calm subscription, and an annual company retreat.
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