B2B Demand Generation Marketing Specialist

Location: Flexible hybrid work from the HQ in Helsinki, Finland, or Berlin, Germany

Company

hirify.global builds technology for delivery services, connecting restaurants, merchants, couriers, and customers across more than 500 cities in 30 countries.

What you will do

• Own paid marketing campaigns end-to-end across Google, Meta, LinkedIn, TikTok, programmatic media, direct media buys, industry sites, newsletters, and content syndication.
• Partner with local Sales teams to develop market-specific plans and drive country-level performance.
• Shape paid marketing strategy for new B2B product launches, including targets, audiences, campaigns, and messaging.
• Define and monitor KPIs such as CPL, closed-won deals, and revenue, while reporting results to stakeholders.
• Analyze campaign and CRM data, build reporting dashboards, and identify high-performing channels and partners.
• Test new channels, messaging, tools, and AI-powered solutions to create repeatable campaigns.

Requirements

• Relevant experience in B2B performance marketing, paid media, or media buying, preferably in technology or SaaS.
• Hands-on experience managing and scaling multi-channel paid media campaigns and budgets.
• International marketing experience across multiple markets, including demand generation and go-to-market support for product launches.
• Data-informed approach with experience defining KPIs, analyzing campaign and CRM data, and using Excel or Google Sheets, including lookups and pivot tables.
• Strong problem-solving, experimentation, cross-functional collaboration, and stakeholder management skills.
• Strong written and verbal English communication skills required.

Nice to have

• Additional language skills.
• Experience using AI and automation to improve marketing workflows or reduce manual work.

Culture & Benefits

• Flexible hybrid working model in Helsinki or Berlin.
• Opportunity to build, test, and scale demand generation for new B2B products.
• Learning, growth, and ownership in a high-growth technology environment.
• Competitive salary and benefits.
• Supportive, diverse, and ambitious working culture.

Hiring process

• Introductory conversation with the Talent Acquisition team.
• Interview with the Hiring Manager and a practical assignment.
• Final interviews with the wider team.