Demand Generation Manager (SaaS)

Location: London, King's Cross; hybrid with a minimum of 2 days per week in the office

Salary: £60,000–£70,000 per year

Company

Established technology business launching and scaling a new B2B SaaS product with a startup-like operating model.

What you will do

• Build and manage paid demand generation campaigns across LinkedIn and Google.
• Develop email, nurture, lead generation, and pipeline campaigns.
• Plan and deliver webinars, roundtables, and events.
• Manage agencies and freelancers while owning campaigns end to end.
• Develop product messaging and support go-to-market activity.
• Report on, optimize, and test campaigns in collaboration with Sales, Product, and Tech.

Requirements

• Strong B2B demand generation experience.
• Experience in SaaS, technology, or another fast-moving B2B environment.
• Hands-on experience managing campaigns from planning through execution.
• Commercial mindset with an understanding of pipeline and revenue.
• Experience with paid, email, and digital campaigns, plus close collaboration with Sales.
• Experience using HubSpot or another CRM or marketing automation platform; ability to work independently in a small team.

Culture & Benefits

• Established business stability with the pace and ownership of a scaling SaaS product.
• Small team with quick decision-making and broad visibility across the business.
• Opportunity to take ownership of campaigns and make a direct impact on product growth.
• Hybrid working arrangement based in King's Cross, London.