Senior Games Brand Manager (Toys and Games)

Location: Hybrid in Dallas, Texas, United States or Los Angeles, California, United States

Salary: Market-conform salary and compensation package

Company

International manufacturer and distributor of toys and games operating in 15 countries and reaching more than 100 countries worldwide.

What you will do

• Support global brand development, sell-in, consumer marketing, and portfolio strategy for games and toy brands.
• Work with product development and R&D to align product positioning, play patterns, pricing, value, and packaging communication.
• Conduct category and competitive research at key retailers.
• Maintain line plans, price lists, sell sheets, brand presentations, and related product databases.
• Develop and execute integrated consumer marketing plans with agency partners.
• Brief advertising, email, retail merchandising, in-game, and e-commerce assets, and report weekly POS performance.

Requirements

• At least 5 years of experience in games brand management across product development and consumer marketing.
• Experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Exceptional organizational and project management skills, including management of complex timelines, dependencies, and deliverables.
• Confidence presenting to external partners, including retail buyers.
• Strong attention to detail and ability to stay organized.
• Ability to read, analyze, and use POS and NPD data.

Culture & Benefits

• Collaborative, hands-on environment focused on developing toys and games.
• 401(k) plan.
• Health, dental, and vision insurance.
• Employee discount on products.
• Growth opportunities within a global, family-owned company.