Senior Associate, GTM Strategy

Location: New York, NY; hybrid workplace with a remote-friendly option for all candidates

Salary: $85,000–$90,000 per year

Company

hirify.global is a digital publisher with editorial brands, branded content, sponsorships, newsletters, podcasts, social video, events, and custom content.

What you will do

• Develop content ideas into partnership programs, sponsorship opportunities, franchise launches, and product expansions.
• Build positioning, packaging, decks, one-sheets, and talk tracks that prepare the sales team to sell new offerings.
• Lead cross-functional kickoff calls and coordinate timelines, communication, and next steps across Sales, Creative Strategy, Editorial, Insights and Analytics, Events, Product, and Pricing.
• Package creator-led and multimedia work into compelling client-ready offerings.
• Train and enable sellers through new-package rollouts, narrative walkthroughs, and talk-track development.
• Monitor sell-through after launch, improve underperforming products, maintain the sales deck library, and build scalable asset and feedback systems.

Requirements

• Four-year college degree or equivalent combination of skills, training, and experience.
• 3–4 years of experience in go-to-market strategy, sales enablement, integrated marketing, content strategy, or pre-sales at a digital publisher, agency, or brand.
• Strong brand strategy, creative thinking, writing, editing, presentation, and deck-building skills.
• Ability to use market research, audience insights, and campaign performance data to develop persuasive, results-driven strategies.
• Working knowledge of media packages and pricing across newsletters, podcasts, social video, events, and custom content.
• Expert knowledge of Google Slides, fluency in PowerPoint and Google Workspace, and strong project management skills.

Nice to have

• Hands-on experience with creator-led, social, or multimedia content.
• Passion for hirify.global's editorial brands and mission.

Culture & Benefits

• Values include respectful candor, empathy, inclusivity, curiosity, accountability, bias toward action, and clarity of purpose.
• Hybrid work environment with access to the NYC office, standing desks, coffee, and snacks.
• 401(k) employer match and premium health, vision, and dental plans.
• Mental health benefits, care concierge services, One Medical access, and Calm app access.
• Paid parental leave, fertility coverage, employee resource groups, gym and workout class reimbursements, and an annual learning credit.