Product Marketing Manager, Lifestyle

Location: Hybrid role based near Portland, Oregon, United States; onsite four days per week

Company

hirify.global develops and markets outdoor apparel and products designed to unlock the outdoors for everyone.

What you will do

• Monitor apparel and lifestyle trends, cultural shifts, consumer behavior, and competitive activity to identify growth opportunities.
• Shape long-term strategies for heritage product franchises and maintain their relevance with emerging consumers.
• Develop lifestyle-focused product positioning and compelling narratives for style-conscious outdoor consumers.
• Lead seasonal go-to-market strategies for the Outdoor Lifestyle category across product, brand, and commercial functions.
• Partner with social media, influencer, creator, and community teams to strengthen authenticity and cultural relevance.
• Guide campaign briefs, storytelling, channel strategies, consumer engagement plans, and performance measurement.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of professional experience in category marketing, brand marketing, product marketing, or a related discipline.
• Strong understanding of contemporary and classic outdoor style, fashion and retail trends, and the competitive landscape.
• Excellent communication and presentation abilities, with the ability to influence cross-functional stakeholders.
• Data-driven approach and experience with analytics and presentation tools such as Excel and PowerPoint.
• Experience with direct-to-consumer and specialty outdoor retail channels, plus knowledge of product development and insight-driven marketing.

Culture & Benefits

• Regular full-time employees receive medical, dental, vision, life insurance, disability, flexible spending, and health savings account benefits.
• Benefits include a 401(k) plan with a company match, employee assistance counseling, wellness programs, employee discounts, and paid time off.
• Reasonable accommodations are available during the application and employment process.