Associate Manager, Brand Strategy & Activation - Hot Wheels (Marketing)

Location: El Segundo, California, United States

Salary: USD 110,000–135,000 yearly

Company

hirify.global is a global toy and family entertainment company offering toys, content, consumer products, and digital and live experiences through a portfolio of owned and licensed brands.

What you will do

• Help define long-term brand equity, positioning, and cross-category strategy for the Hot Wheels licensing business.
• Partner with Toy and Franchise Marketing, hirify.global Studios, product, retail, experience, and commercial teams to maintain brand consistency.
• Translate brand strategy into integrated campaigns, content, retail programs, social, influencer, event, PR, and digital activations.
• Plan brand moments and launches with leadership and support flawless execution with commercial partners.
• Coordinate agency scope, creative production, media execution, and brand guardrails across regions.
• Track and report campaign performance and franchise health across awareness, engagement, conversion, sales, and cultural impact.

Requirements

• 5+ years of experience in brand marketing, franchise management or marketing, content marketing, or purpose-driven strategy; 3+ years with an MBA.
• Experience managing a portfolio across multiple categories such as toys, apparel, or publishing.
• Ability to define brand vision and multi-year roadmaps using consumer insights, research, psychology, brand equity drivers, and cultural trends.
• Thorough understanding of the marketing mix and KPIs, with experience managing P&L at brand or category level.
• Strong project management, communication, storytelling, presentation, and cross-functional influencing skills.
• Proficiency in PowerPoint, Outlook, Word, and Excel, with the ability to work with licensors and confidential intellectual property.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play.
• Collaborative culture built around shared values, partnership, and collective impact.
• Emphasis on innovation, ownership, accountability, and high-quality execution.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and potential.
• Inclusive workplace committed to belonging and equal employment opportunity.