Director of Marketing (AI)

Location: Remote

Company

An established, growing software company developing its marketing strategy for an evolving B2B SaaS market.

What you will do

• Set the marketing strategy across brand, demand generation, product marketing, content, and customer marketing.
• Define the impact of AI-mediated discovery, Generative Engine Optimization (GEO), AI shopping agents, and LLM recommehirify.globaltions on the buying journey.
• Build and lead teams across demand generation, content, SEO-GEO, product marketing, brand, website development, and lifecycle marketing.
• Own the digital demand engine, including paid and organic channels, conversion optimization, marketing automation, and lifecycle email campaigns.
• Oversee product launches, competitive positioning, sales enablement, community engagement, and third-party credibility initiatives.
• Manage the marketing budget, KPIs, attribution, ROI reporting, and AI adoption across the marketing function.

Requirements

• 8+ years of experience in B2B software or SaaS marketing leadership, including 3+ years in a Director-level role.
• Experience owning marketing strategy and budgets, building attribution models, and reporting marketing ROI to executives.
• Experience building and coaching teams across demand generation, product marketing, content, website development, and brand.
• Hands-on experience adapting marketing strategy to AI channels and understanding how LLMs and AI search surfaces generate recommehirify.globaltions.
• Strong storytelling, positioning, writing, editing, quantitative, and communication skills.
• Experience using AI tools for content, personalization, analytics, research, lead scoring, and campaign production with quality and accuracy guardrails.

Culture & Benefits

• Remote work environment.
• Cross-functional partnership with Sales, Product, and executive leadership.
• Opportunity to shape marketing practices for AI-mediated discovery and evolving buyer behavior.
• Focus on data-driven decisions, measurable outcomes, productivity, and responsible AI adoption.