Digital Marketing Manager, EMEA (AI)

Location: Cork, Ireland; hybrid

Company

hirify.global provides an AI-driven digital work platform combining endpoint management, virtual applications and desktops, digital employee experience, and security and compliance solutions.

What you will do

• Develop and execute digital marketing strategies that increase awareness, engagement, qualified pipeline, and revenue across EMEA.
• Identify, test, and scale emerging digital channels and multi-channel acquisition programs focused on new-logo growth.
• Optimize the digital customer journey from anonymous visitor to marketing qualified lead using first-party intent, behavioral data, and audience insights.
• Develop strategies for visibility across AI-powered research experiences, answer engines, emerging search platforms, and traditional search.
• Measure and influence dark-funnel activity across peer communities, podcasts, newsletters, influencer content, private sharing, and AI-assisted research.
• Define KPIs, optimize campaign performance, and partner with marketing operations on measurement and attribution.

Requirements

• 6–10+ years of experience in B2B digital marketing, demand generation, or growth marketing within enterprise technology or SaaS.
• Demonstrated success driving new-logo acquisition through digital marketing and scaling multi-channel acquisition programs.
• Strong analytical and problem-solving skills, including data-driven campaign optimization and performance measurement.
• Experience working across multiple EMEA markets.
• Experience with paid media, SEO, content syndication, ABM, LinkedIn, programmatic advertising, and emerging digital channels.
• Strong communication, stakeholder management, experimentation, and project management capabilities.

Nice to have

• Experience incorporating dark-funnel strategies into demand generation programs.
• Knowledge of AI-driven search behavior, generative AI discovery, answer engines, and changing search algorithms.
• Familiarity with intent data platforms, audience intelligence solutions, and marketing attribution models.

Culture & Benefits

• Hybrid work arrangement in Cork, Ireland.
• Collaboration with global digital marketing, regional marketing, product marketing, sales, content, and marketing operations teams.
• Opportunity to contribute to a fast-paced global environment through innovation and thought leadership.
• Work aligned with values including trust, inclusiveness, efficiency, and customer value.

Hiring process

• Standard interview and verification practices are used to assess alignment and protect candidate and organizational security.
• The process is conducted with attention to candidate privacy.