11 часов назад
Head of Growth Marketing (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Growth Marketing (AI): Owning the end-to-end growth funnel for an AI-native infrastructure platform with an accent on paid media, lifecycle marketing, marketing operations, conversion, and self-serve growth. Focus on building agentic marketing workflows, replacing manual reporting with AI-assisted analysis, and scaling campaigns for technical enterprise and product-led audiences.
Location: Remote within North America
Company
builds Intelligent Control Planes based on Kubernetes and Crossplane for infrastructure teams serving both humans and AI agents.
What you will do
- Own full-funnel growth for the commercial platform, with Crossplane and Modelplane supporting open-source top-of-funnel acquisition.
- Set the campaign roadmap and program budget, and review performance with marketing and sales leadership.
- Manage paid media strategy, channel mix, targeting, and efficiency against company and sales targets.
- Own lifecycle marketing, marketing operations, automation, attribution, and funnel reporting.
- Improve conversion, organic search, and AI answer visibility across websites.
- Build the self-serve signup-to-paid motion, grow the marketing team, and manage agency and vendor relationships.
Requirements
- 10+ years of B2B marketing experience, including at least 3 years leading growth, demand generation, or acquisition.
- Experience owning a meaningful program budget and explaining allocation, returns, and budget reductions.
- Hands-on experience with advertising platforms, marketing automation, dashboards, and marketing data.
- Experience introducing AI tools into marketing workflows and evaluating their effectiveness.
- Strong analytics skills, including opportunity sizing, test design, and defending performance metrics.
- Experience marketing to technical buyers and building or managing a small team.
Nice to have
- Experience in open source, developer tools, cloud infrastructure, or AI infrastructure.
- Experience with both sales-led and self-serve growth motions.
- Experience using intent data and account signal tools.
- Experience shipping an AI workflow, script, internal tool, or agent.
- Contribution to a technical community.
Culture & Benefits
- AI-first approach to marketing tools, workflows, reporting, and campaign production.
- Opportunity to build the growth function and marketing stack from the ground up.
- Autonomous role reporting directly to the VP of Marketing.
- Work within a Series B product company supporting Fortune 500 companies and platform engineers across more than 100 countries.
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