Senior Media Manager (Media Planning)

Location: Toronto, Ontario, Canada; hybrid work with office attendance at least 2 days per week. Local business travel is required as needed. Domestic relocation benefits may apply.

Salary: CAD 121,900–158,500 per year.

Company

Global consumer packaged goods company operating in more than 75 countries with 65 trusted brands.

What you will do

• Translate brand briefs into strategic, holistic media plans across digital, television, print, audio, and other channels.
• Use syndicated planning tools and industry data to develop insights aligned with brand marketing objectives.
• Manage a Digital Campaign Manager and ensure digital campaigns are created and delivered according to brand plans.
• Provide ongoing, data-driven campaign optimization recommendations and identify media innovations that support business growth.
• Lead media operations, including budget management, media-buy stewardship, performance verification, and budget actualization.
• Coordinate brand teams and agency partners while building team capability.

Requirements

• 5–8+ years of media planning experience with advanced knowledge of media vehicles and channels, especially digital media.
• Experience using industry-standard planning tools and datasets to create data-driven media plans and optimizations.
• Strong analytics, stakeholder management, communication, project management, problem-solving, and leadership skills.
• Experience coaching or managing employees and familiarity with TV, publishing, programmatic, reserved digital, social, and search media buying.
• Bachelor’s degree from an accredited university.
• Business English proficiency is required. French is an asset.
• Must be able to work from Toronto and attend the office at least 2 days per week. Proficiency in MS Word, MS Excel, and MS PowerPoint is required.

Nice to have

• Ecommerce experience.

Culture & Benefits

• Flexible work arrangements, including a hybrid work approach.
• Flexible benefits, competitive compensation, a pension plan after one year of service, and stock options.
• Corporate and functional onboarding with training and development support.
• Employee wellness programs, employee and family assistance, employee support services, and psychology benefits.
• Domestic relocation benefits may apply when relocating from more than 60 km from the work location.

Hiring process

• Submit a resume and complete the application and online assessments.
• Assessments are available in more than 20 languages, including Canadian French, and scores remain valid for 12 months.
• Work authorization sponsorship is not available; applicants must already be authorized to work in Canada.