Demand Generation Specialist (AI)

Location: Grand Rapids, Michigan, United States

Company

hirify.global develops advanced personal protective equipment solutions designed to help keep workers safe.

What you will do

• Coordinate and manage demand generation programs from planning and promotion through execution, optimization, and reporting.
• Plan and execute integrated campaigns across SEO, SEM, paid social, paid display, and CTV.
• Develop channel strategies covering keywords, audiences, media, messaging, targeting, and priority customer segments.
• Measure campaign performance against ROI and KPI goals, identify trends, and optimize spend.
• Collaborate on search-informed content, creative assets, and landing pages that improve visibility, engagement, and conversion.
• Evaluate customer experiences across channels and assess emerging technologies for marketing adoption.

Requirements

• Bachelor’s degree in a related field.
• Experience leading and managing SEO, SEM, paid social, paid display, and/or CTV campaigns.
• Strong analytical, data-driven, communication, problem-solving, and creative skills.
• Experience using AI tools to improve marketing workflows and develop or optimize marketing content.
• Knowledge of current online marketing and measurement trends and best practices.
• Employment is contingent on an E-Verify check and successful completion of a pre-employment drug screen and background check.

Culture & Benefits

• Competitive base salary plus performance bonus.
• Collaborative work with the Revenue Operations and Marketing & Design teams.
• Inclusive workplace committed to equal opportunity, dignity, respect, and diversity.
• Reasonable accommodations are available during the application and interview process.