Digital Marketing Manager (IoT)

Company

hirify.global is the world’s leading Field Asset Intelligence provider, connecting over 250,000 assets across 90+ countries through rugged devices and cloud software.

What you will do

• Own the digital marketing engine, including website management, paid media, organic search, and conversion optimization.
• Lead paid digital programs across search, social, and display channels with a focus on budget efficiency and business impact.
• Manage and optimize the company website to improve traffic, user experience, and lead quality.
• Build and execute a structured testing program across messaging, creative, and landing pages.
• Leverage AI and automation tools to enhance campaign performance, personalization, and marketing workflows.
• Report on digital marketing performance, connecting channel activity to pipeline, bookings, and revenue.

Requirements

• Must be based in or able to work from Plano, Texas (Hybrid role).
• 6+ years of experience in digital marketing, demand generation, or growth marketing.
• Strong hands-on experience managing paid search, paid social, and digital advertising budgets.
• Proven expertise in SEO, technical SEO, and emerging AI-search practices.
• Proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, and marketing automation platforms.
• Ability to translate performance data into clear business recommendations.

Nice to have

• Experience marketing B2B SaaS, industrial technology, IoT, or telematics.
• Familiarity with account-based marketing and digital account targeting.
• Experience with website redesigns or major optimization initiatives.
• Background in organizations with both direct sales and partner/channel motions.

Culture & Benefits

• Opportunity to build and define a new category in Field Asset Intelligence.
• Collaborative environment working closely with campaign, content, product marketing, and sales teams.
• Focus on data-driven decision-making and continuous experimentation.