Senior Demand Generation Manager (B2B SaaS)

Location: San Francisco, California, United States; in-office five days per week

Salary: $150,000–$180,000 base salary per year, plus a competitive equity package

Company

Postman provides an API platform used by developers and organizations to build APIs, manage the API lifecycle, and streamline collaboration.

What you will do

• Develop and execute content-led digital demand generation strategies tied to pipeline creation and revenue across PLG and SLG motions.
• Own long-form, thought leadership, campaign, landing-page, hub, and interactive content programs for developer and enterprise audiences.
• Coordinate content, digital, SEO, ABM, field marketing, paid media, events, and product launch programs across the funnel.
• Partner with sales leaders and SDRs to create account-specific content plays, close deal-stage content gaps, and surface engagement signals.
• Optimize content journeys, nurture programs, landing pages, and digital flows for engagement, activation, and conversion.
• Track content-sourced pipeline, content-influenced revenue, program efficiency, attribution, and funnel performance with Marketing Analytics.

Requirements

• 7+ years of experience in digital marketing, content marketing, or demand generation within B2B SaaS.
• Proven ability to drive pipeline and revenue through content-led digital programs rather than traffic or engagement alone.
• Experience working across both product-led and sales-led go-to-market models.
• Strong background in content strategy, campaign execution, and marketing automation platforms.
• Experience building and optimizing integrated content programs in partnership with sales.
• Ability to work in the San Francisco Bay Area office five days per week.

Culture & Benefits

• Flexible schedule within an in-office collaboration model.
• Comprehensive medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend.
• Wellness programs supporting physical and mental health.
• Team-building events, donation matching, and an inclusive culture focused on transparency and collaboration.
• Competitive equity package and a pay-for-performance philosophy.