Senior Product Marketing Specialist (Cybersecurity)

Location: London, United Kingdom; hybrid role

Salary: £69,000–£95,000 GBP annually, plus equity where applicable, bonus, healthcare coverage, paid time off, and parental leave.

Company

Okta builds trusted identity infrastructure that helps organizations securely adopt AI and protect access to digital resources.

What you will do

• Drive regional go-to-market execution, product launches, and marketing strategies across EMEA.
• Adapt global product positioning, value frameworks, campaigns, and launch plans to regional buying behaviors and industry dynamics.
• Develop and refine customer-facing narratives, case studies, blogs, web pages, and sales enablement materials.
• Equip sales teams and partners with messaging, competitive insights, use cases, and localized content.
• Research customer trends, regulatory considerations, industry shifts, and competitors across EMEA.
• Share regional feedback with global and regional stakeholders to influence product roadmaps and messaging.

Requirements

• 5+ years of hands-on experience in product marketing, B2B SaaS marketing, or a related field.
• Experience with identity and access management, cybersecurity, cloud security, or complex technical products.
• End-to-end ownership of product messaging frameworks, tier-based launch plans, buyer personas, and competitive battlecards.
• Experience launching solutions across EMEA and understanding enterprise buying behaviors, regulatory landscapes, and regional business cultures.
• Business-proficient written and verbal English required.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Culture & Benefits

• Collaborative, self-motivated, and fast-paced cross-functional working environment.
• In-person onboarding experience designed to support connection and impact from the first day.
• Healthcare coverage, financial benefits, paid time off, and parental leave.
• Opportunities for talent development, community building, and social impact.