Product Marketing Manager (Fintech)

Location: London, United Kingdom · Hybrid. Candidates must have the right to work in the jurisdiction where they will work.

Company

hirify.global is a high-growth B2B fintech providing global payments, foreign exchange, treasury management, finance reconciliations, and financial infrastructure services.

What you will do

• Own end-to-end go-to-market strategy for assigned product domains, from positioning and messaging through launch execution and performance tracking.
• Develop product positioning, launch messaging, campaign briefs, and sales enablement materials for direct customer and partner-led routes to market.
• Coordinate launches and regional activation with Product, Sales, Partnerships, Marketing, Commercial, Compliance, Finance, and Engineering teams across EMEA, APAC, and North America.
• Track the cross-border payments landscape, competitor positioning, stablecoin settlement, card programmes, agentic treasury, and regulatory developments.
• Build buyer personas and translate customer, partner, and market insights into product roadmap input and commercially effective messaging.
• Train customer-facing teams and support campaigns, thought leadership, paid search, LinkedIn, ABM, and industry events.

Requirements

• 4–7 years of product marketing experience, including at least 2 years owning product domains or capability areas.
• Background in B2B fintech, payments, or financial services, with a strong understanding of cross-border payments.
• Experience launching products globally across multiple markets or regions with measurable commercial impact.
• Experience supporting both direct customer and partner-led routes to market.
• Strong competitive analysis, sales enablement, written communication, and verbal communication skills.
• Right to work in the jurisdiction where the role is performed.

Culture & Benefits

• Agile and flexible working culture within a growing global startup.
• Work with a global product marketing team and regional teams across EMEA, APAC, and North America.
• Inclusive work environment and equal opportunities employer.
• Accommodations are available during the recruitment process upon request.