CRM Manager (Retail)

Location: Manchester, UK; onsite office in Trafford Park

Company

hirify.global is a UK independent fragrance retailer offering mainstream and luxury fragrances through more than 220 stores and an online shop.

What you will do

• Own the end-to-end execution and optimisation of always-on CRM activity across email, SMS, app and browser push, and WhatsApp.
• Deliver targeted, personalised and accurately quality-assured campaigns that support membership, subscriptions, app adoption, profile completion and opt-in growth.
• Manage CRM journeys for the MyTFS membership and subscription programmes, including onboarding, engagement, retention, reactivation and auto-renewal communications.
• Report on engagement, revenue and efficiency metrics, identify performance drivers, and recommend prioritised improvements.
• Build a hypothesis-led test-and-learn roadmap and measure incremental uplift.
• Lead the CRM Assistant while collaborating with Marketing, Digital, Ecommerce and BI teams.

Requirements

• Hands-on CRM delivery experience in retail or ecommerce.
• Strong experience with CDP or CRM platforms; Bloomreach experience is preferred.
• Experience supporting or managing a loyalty, membership or subscription programme.
• Strong organisation and attention to detail, with confidence quality-assuring complex campaigns and segmentations.
• Commercial understanding of engagement, revenue and incrementality metrics.

Culture & Benefits

• Flexible working scheme with 15 work-from-home days per year, duvet days and flexible working hours.
• State-of-the-art Trafford Park office with transport links and free onsite parking.
• Free onsite gym facilities.
• Staff discounts on fragrances.
• Progression and development opportunities in a creative and collaborative environment.

Hiring process

• Apply by uploading a CV through the careers page.