10 дней назад
Campaign Marketing Manager FTC (Automotive)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Marketing Manager FTC (Automotive): Managing integrated marketing campaigns and external communications for Copart’s family of automotive brands with an accent on customer acquisition, retention, copywriting, and multi-channel execution. Focus on campaign measurement, ROI analysis, Excel-based reporting, and developing effective content and sales collateral.
Location: GB Bedford - Acrey Fields
Company
operates a global family of brands including , Cash for Cars, The Green Parts Specialists, and U-Pull-It.
What you will do
- Implement the marketing and external communications strategy for the Family of Brands.
- Manage and execute the marketing plan to increase leads, revenue, customer acquisition, and retention.
- Develop content and deploy campaigns through CRM and email platforms such as Salesforce Marketing Cloud and Mailchimp.
- Design integrated online, offline, direct marketing, advertising, promotional, and multi-channel campaigns.
- Measure campaign results, conduct ROI analysis, and produce marketing reports using Excel.
- Create marketing and sales collateral and collaborate with Sales, Commercial, B2B, suppliers, agencies, and internal stakeholders.
Requirements
- Strong creative copywriting, communication, collaboration, organisational, and project management skills.
- Commercial marketing experience covering acquisition, retention, digital marketing, and brand management.
- Experience managing integrated promotional, direct marketing, and advertising campaigns.
- Experience using CRM and email marketing platforms, including Salesforce Marketing Cloud or Mailchimp.
- High proficiency in Excel and PowerPoint, including strategic presentations and campaign analysis.
- Marketing or business degree, relevant qualification, or CIM certification.
Nice to have
- Automotive sector experience.
- Website CMS experience.
- HTML coding experience.
Culture & Benefits
- Fixed-term contract covering maternity leave from August 2026 to April 2027.
- 25 days of holiday plus bank holidays and an additional annual special-occasion day.
- Paid volunteering day, healthcare cash plan, contributory workplace pension, and life assurance.
- Discounted company share purchase scheme, Cycle to Work Scheme, fitness videos, gym discounts, and an employee deals hub.
- Commitment to diversity, inclusion, collaboration, and equal opportunity.
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